But it does get silly on occasion.
The Avengers have an official car. The commercial airs in front of the movie and
is quite amusing (possibly because I haven’t had to see it twenty or thirty
times), featuring a voice GPS unit giving instructions like “Turn right at
explosion”, “Swerve left at falling car” and my personal favourite: “U-Turn,
U-Turn, U-Turn” as the giant flying space worm comes down the street.
Then comes the product identification and the bombastic
announcement that this is the official car of the Avengers. And if fictional comic book characters
endorse it, we know it must be good.
Except … even on a fictional level, it doesn’t make any
sense.
None of the characters drive cars. Not one of them. The closest we see is when Bruce Banner shows
up on a dinky motorbike. They drive
futuristic jets and fly under their own power.
The flying invisible aircraft carrier is quite cool, but that’s not what
this company is selling.
The only thing we see the Avengers do with cars is fling
them at bad guys. Is that why they’re
endorsing this car? Is it easy to
fling? Aerodynamic when thrown? Sufficient weight to actually smush the enemy?
The ability to be thrown one handed by a superhero is not
exactly top of my list when it comes to features I’m looking for in my next
automobile.
Most commercials don’t make any sense. The goal is to get people to recognize the
name and associate it with a positive emotion (a test I fail since I almost
never remember the actual product). I
recognize the goal but a little plausibility should be maintained.
Now if a company wanted to sell me one of those funky jets .... or my own personal Hulk .... then the Avengers would be good sponsors.
Now if a company wanted to sell me one of those funky jets .... or my own personal Hulk .... then the Avengers would be good sponsors.
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